Nike appears to have outdone itself with its newest commercial, even for a model recognized for its distinctive commercials. For its newest ‘You Cannot Cease Us’ advert, Nike’s artistic company Wieden + Kennedy Portland has stitched collectively outdated movies in a manner that’s being praised as a marvel of modifying on social media.
The ‘You Cannot Cease Us’ advert makes use of archival footage to ship a message on the unifying energy of sports activities at a time when the coronavirus pandemic has cancelled or postponed a number of sporting occasions. The 1 minute 30 seconds video options the likes of Lebron James, Cristiano Ronaldo, Serena Williams, Colin Kaepernick and, for a cut up second, the Indian girls’s cricket staff.
One line from the massively viral advert sums it up its message of hope properly: “Regardless of how dangerous it will get, we are going to at all times come again stronger.”
With a voiceover by American soccer participant Megan Rapinoe, the highly effective commercial options 36 pairings of athletes utilizing a cut up display. Nike’s staff reportedly combed by 4,000 items of footage to create the astonishing montage that has received excessive reward on social media, amassing greater than 13 million views in lower than a day on Twitter alone.
“As a result of as athletes*, we’re by no means alone. Sport unites us. Strengthens us. Retains us pushing forward. It doesn’t matter what, we are going to at all times come again stronger, collectively,” the attire and footwear firm wrote whereas releasing the advert on YouTube. “You may’t cease sport. As a result of you may’t cease us.”
Watch the Nike advert under:
Nothing can cease what we will do collectively. You may’t cease sport. As a result of #YouCantStopUs.
— Nike (@Nike) July 30, 2020
The advert has garnered over 13.Four million views on Twitter, and one other 7.three million on YouTube. Check out a number of the feedback it has garnered:
— Bradley P. Moss (@BradMossEsq) July 30, 2020
The quantity of footage they needed to comb by for matching, apart from any photographs they setup, should have been astounding. A feat in itself. Such a tremendous edit.
— Brett Halladay (@Infosmercial) July 31, 2020
Whole books may very well be written about this Four second clip from the brand new nike advert pic.twitter.com/dIadAMlfde
— Brendan Fraser Crane (@bf_crane) July 30, 2020
— Weird Lazar (@BizarreLazar) July 31, 2020
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